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Exclusive seafront location on quiet Queens Promenade. Family owned since 1964. 126 bedrooms En suite Bedrooms (Non smoking) Swimming pool. Lifts to all floors. High quality traditional food with wide choice menu. Entertainment and dancing every night. Games Room. Important Information: No Single Sex Parties We have the right to refuse check-in to any single sex parties. Check in time 14.00h

On reaching Blackpool follows signs for the promenade. Once on The Promenade head north away from the Town Center Tower and Pleasure Beach (The sea should be on your left if you are heading north). Keep going along the promenade approx 1.5 miles from Tower and The Sheraton is on the right hand side.